With increasingly demanding consumers, developing a successful product requires more than just knowing about the product itself. You need to understand business, people, technology, design, and… a little bit of everything.
🔭 Business vision is not optional: A Product Manager needs to understand how money is made, what regulates their industry, what customers want, what the competition is doing, how technologies are evolving, and what the risks are. Building a product without understanding the context is like flying without instruments.
📊 Data is the guru: Maturity in product management means moving from intuition-led products to a data-driven product culture—with traceable decisions, clear hypotheses, and the customer at the center. In this journey, design stops being just “what you see on the screen” and becomes a business strategy.
🤖 AI has joined the team: The classic product triad model identifies three key roles in product development: design, engineering, and product management. Their collaboration aims to create a unique user experience and a successful product. But how will this be affected by the arrival of AI? Most likely, teams will adopt new and diverse taxonomies to harness the potential of AI agents across different disciplines.
🙋♂️ What do you lead when you lead a product? The answer: whatever needs to be led. A unique mix of design, data, engineering, AI, marketing, sales, operations… and people. We need teams with commercial, technical, strategic, and human skills—and leaders capable of orchestrating them all.
🔎 Research throughout the process: Understanding the customer allows us to identify pain points, then formulate hypotheses, test them, develop an initial MVP, and continue iterating based on customer feedback.
🧡 Fall in love with the problem: Technology constantly changes, and we’re always tempted to innovate and jump on the latest trend. But the innovation that creates real impact is the one that solves customer problems. Starting with the problem, not the solution, is how you should build products.
With increasingly demanding consumers, developing a successful product requires more than just knowing about the product itself. You need to understand business, people, technology, design, and… a little bit of everything.
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